I was reading Hooked by Nir Eyal this week — specifically a section called "We Irrationally Value Our Efforts." Eyal was making the case that people associate more value with things they put labor into. To prove it, he referenced a 2011 study by Dan Ariely, Michael Norton, and Daniel Mochon. University students were asked to assemble an origami crane or frog. After finishing, they were asked to bid on their own creation. A separate group — who had not built anything — was asked to bid on the same objects. A third group bid on expert-made origami. The result: builders valued their own origami five times higher than the second group did. Nearly as high as the expert-made ones. Ariely called this the IKEA effect — the more effort you invest in something, the more you value it. I did not know what origami was. What I did instead of googling it Inside Iqra, I tapped the word. What came back was not a dictionary definition. It was the meaning of that word in th...